Sunday, 18 September 2016

Michael Milnes - How to Find your Target Audience

Michael Milnes started his own physical therapy clinic in Rochester, Minnesota in the 1990’s to provide a much-needed service to people there. Milnes still offers the best possible physical therapy treatments and methods he can to the community while still advertising and finding new customers whenever possible. Milnes has used the information on his target audience in the Rochester area to build his business with smart, targeted advertising. Finding a target audience can be tricky, as can finding a way to make your business appeal to that audience.
Michael Milnes


Michael Milnes knows that it can be difficult to find a target audience for one’s particular business. Target audiences are the people businesses are most likely to sell their products or services to. Milnes’s target audience, for example, is made up of athletes, older patients, and those who are seeking noninvasive treatment for injuries to soft tissue like muscles, tendons, and ligaments. Business owners like Milnes has to get into the psyche of the people around them who are most likely to be their customers and draw out a narrative and message from their brand they are most likely to latch onto. Milnes, even though he provides a health service, has to market his brand like any other small business in the Rochester area.

Michael Milnes continues to build his business for his target audience. His clients in his community know that his work is for them and their continued health, which explains why his physical therapy business has done so well over the past 20 years in the Rochester area.